YANGI O‘ZBEKISTON IQTISODIYOTINI RIVOJLANTIRISHDA SAYYOHLARNING RUHIY TIPLARIGA QARAB MARKETING STRATEGIYASI

Authors

  • To‘ychiyeva Nodira G‘ulom qizi O‘zMU Jizzax filiali “Iqtisodiyot va turizm” kafedrasi o‘qituvchisi Author
  • To‘rayeva Aziza O‘zMU Jizzax filiali talabasi Author
  • Qodirova Nilufar O‘zMU Jizzax filiali talabasi Author

Keywords:

sayyoh psixotiplari, psixografik segmentatsiya, hayotiy davr, turizm marketingi, turist ongining rivojlanishi, iste’molchi xulqi, shaxsiyat tiplari

Abstract

Mazkur tezisda sayyohlarning ruhiy (psixografik) tiplari va ularning hayotiy davrlariga qarab marketing strategiyalarini moslashtirish masalasi tahlil qilinadi. Tadqiqotda turizm marketingida individual yondashuvning ahamiyati hamda iste’molchilarning shaxsiy xususiyatlari, qadriyatlari va ehtiyojlari asosida segmentatsiya qilish zarurligi asoslab beriladi. Hayotiy davr kontseptsiyasi turistlarning qaror qabul qilish jarayonlariga bevosita ta’sir etuvchi omil sifatida o‘rganiladi. Shuningdek, yosh, oilaviy holat va hayotiy tajribaga qarab farqlanuvchi sayyoh turlariga mos marketing strategiyalari taklif etiladi.

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References

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Published

2025-11-21

Versions

Conference Proceedings Volume

Vol. 1 No. 1 (2025): “Jizzax viloyati ijtimoiy-iqtisodiy rivojlanishining asosiy yo‘nalishlari: muammo va yechimlar” shiori ostida Respublika ilmiy-amaliy anjuman

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Copyright (c) 2025 To‘ychiyeva Nodira G‘ulom qizi, To‘rayeva Aziza, Qodirova Nilufar (Author)

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

To‘ychiyeva , N., To‘rayeva , A., & Qodirova , N. (2025). YANGI O‘ZBEKISTON IQTISODIYOTINI RIVOJLANTIRISHDA SAYYOHLARNING RUHIY TIPLARIGA QARAB MARKETING STRATEGIYASI. Scientific Practical Conference, 1(1), 77-80. https://d-pressa.com/index.php/spc/article/view/22 (Original work published 2025)