SAIDAKHMEDOVA , Dilafruz. THE ROLE OF EDUCATIONAL MARKETING AND DIGITAL TECHNOLOGIES IN SHAPING THE COMPETITIVE STRATEGY OF HIGHER EDUCATION INSTITUTIONS. Insight: Economics and Science, [S. l.], v. 1, n. 1, p. 126–131, 2026. DOI: 10.5281/zenodo.23118663. Disponível em: https://d-pressa.com/index.php/ij/article/view/1434.. Acesso em: 17 oct. 2026.